Fashion Farm Foundation (FFF) is presenting eight Hong Kong-based designers at the Autumn-Winter 23 Paris Fashion Week, held from 28 February to 8 March 2023.
The Hong Kong Economic and Trade Office in Brussels (HKETO, Brussels) supported a networking event on 28 February.
The event was organised by FFF to promote Hong Kong's talents to guests from different parts of the world, including editors, buyers and designers in the field of fashion.
In her address to the guests, Deputy Representative of HKETO, Brussels, Miss Grace Li highly praised the craftsmanship and use of technology which could be seen in the designers' work.
"The showcased collections resonate with concerns of our time, such as sustainability, inclusivity and new ways of expressing diversity and individuality," she said.
"The open, vibrant and cosmopolitan environment of Hong Kong is ideal for nurturing new talents. The government is committed to providing more support for fostering development in creative sectors.';
Miss Li also mentioned launching of the 'Hello Hong Kong'; Campaign. She emphasised that Hong Kong is back on international stage, and is ready to receive guests from all around the world. She highlighted two fashion-related events and invited friends from other places to come and visit Hong Kong.
FFF is a non-profit organisation founded in 2012 by a group of fashion entrepreneurs and fashion educators in Hong Kong to promote Hong Kong fashion globally. It aims to build synergy among Hong Kong-based fashion designers, cultural practitioners, industry experts and retailers. Through visits to the Paris Fashion Weeks, FFF enhances international exposure for Hong Kong fashion designers.
For more information about the brands please click here
The eight brands are:
ARTO - Creates energetic-elegant pieces by embracing high density colours, volumed silhouettes and innovative knitting techniques.
CHRISTIAN STONE - Wild silhouettes empower their wearers, bizarre forms become wearable innovations, and a futuristic aesthetic emerges - with brilliant and surprising functions.
DEMO - Classical elements are contrasted with contemporary styling to subvert stereotypes, champion gender fluidity and create Demo's signature soft masculinity.
KYLE HO - Seeks to elevate traditional tailoring to a new level of luxury with a meticulous focus on exquisite detailing. Collections inclusive to all genders, with a focus on accentuating one's physique.
PABEPABE - Combines the designers' special interest towards unique creatures, "creating strange objects", and non-mainstream culture, and attempts to develop the relation between art and the fashion industry.
VANN - Traditional craftsmanship is combined with innovative solutions to create jewellery that not only makes fashion or artistic statements but is also comfortable to wear.
YAT PIT - Updating ancient Chinese dressing with re-imagined versions of tradition. Allowing people to be inspired not only by their preferences, but also by things outside their comfort zones.
YEUNG CHIN - Uses different concepts of art to find new ways to build up a new aesthetic, challenging old standards.