Fashion Hong Kong Pop-Up Store in Milan

Fashion Hong Kong Pop-Up Store in Milan – A Celebration of Innovation and Craftsmanship
From 7 to 30 March, the Fashion Hong Kong Pop-Up Store in Milan will spotlight the creativity and craftsmanship of Hong Kong's fashion and design industry. Organized by the Hong Kong Economic and Trade Office (HKETO), Brussels, and the Hong Kong Trade Development Council, this initiative aims to strengthen ties between Hong Kong and Italy while introducing Hong Kong's dynamic fashion scene to a global audience.

At the opening of the Pop-Up Store on March 13, the Special Representative for Hong Kong Economic and Trade Affairs to the European Union, Ms Shirley Yung, said "The Pop-Up Store represents an exciting opportunity to experience the creative vitality of Hong Kong's fashion scene, offering a glimpse into Hong Kong's unique design through a carefully curated selection of fashion, accessories, jewelry, and lifestyle products by talented Hong Kong designers."
Located at Corso Garibaldi 73, the pop-up store will feature a carefully curated selection of Hong Kong's most innovative fashion and lifestyle brands. Visitors will also have the chance to explore exclusive collections from renowned Hong Kong designers Angus Tsui, Bettie Jiang, Rickyy Wong, and Nathan Moy, fresh from London Fashion Week.
This event is more than just a showcase—it's an opportunity to connect with designers, explore sourcing and retail partnerships, and experience a vibrant cultural exchange between Hong Kong and one of the world's fashion capitals. Or perhaps, it's simply the perfect excuse to refresh your wardrobe with Hong Kong's finest designs.
More info in this press release: https://www.info.gov.hk/gia/general/202503/16/P2025031600016.htm